top of page
Completing The Trust Loop
From Know Your Customer to Customer Knows You —
the loop of trust is complete.
What Is CKY and What Does it Do?
The next evolution of KYC: from one-way verification to continuous mutual trust.
CKY (Customer Knows You) is the new standard for verified communication — enabling customers to instantly confirm that any call, text, or email truly comes from a legitimate organization.
For decades, KYC (Know Your Customer) has helped businesses verify who their customers are. But in the era of AI impersonation, deepfakes, and spoofed messages, the challenge has reversed: customers can no longer verify who’s contacting them.
CKY completes the loop.
It brings verification to both sides of every interaction — protecting customers from fraud, safeguarding brand reputation, and restoring confidence in digital communication.
Impersonation scams are now the fastest-growing form of digital fraud. Powered by AI, these attacks increased by 148% from 2024 - 2025 (ITRC) - eroding public confidence in every channel of communication.
CKY represents an opportunity to change the status quo and finally give everyone the same power to verify.
THE FUTURE OF COMPLIANCE
Clarity and trust in a noisy digital world
In our increasingly uncertain digital world, CKY brings to the public verifiable truth. With one simple check, people can know whether the next call, text, or email they've received is truly from the organization it claims to be.
Looking ahead, we believe CKY will become a critical part of the compliance chain, ensuring digital communication channels are trustworthy by design.
Every consumer, every business, and every public sector organization deserves the right to know who they are speaking with. CKY makes that possible — turning digital interactions into genuine, trusted connections.
bottom of page