We live in a time where digital communications are central to how we live and work, but also more uncertain and riskier then ever. Trust, once the foundation of every message, email, or call, is being eroded by a wave of sophisticated scams, deepfakes, and fraudulent AI-powered schemes. Criminals now use artificial intelligence to create emails that perfectly mimic your bank, texts that sound like your boss, and even video or audio that can fool your eyes and ears. The result: more people and businesses are falling victim to scams that are harder than ever to spot.

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This new reality means that the old ways of relying on gut feeling, caller ID, or even the latest AI-powered security tools are no longer enough. The scale and speed of these attacks are overwhelming, and the cost—both financial and emotional—are soaring. In fact, global trust in digital interactions is at an all-time low, with consumers and businesses alike demanding better protection and more transparency.

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That’s why ZERID’s CYK proactive verification solutions are needed now more than ever. Instead of waiting for fraud to happen and reacting after the damage is done, ZERID makes it possible to verify every communication in real time before trust is given. Whether it’s an email, call, or message, ZERID makes sure you know who’s really on the other end, helping you spot impostors and AI-driven scams before they can cause any harm. This proactive approach restores public confidence, and brings real safety back to our digital world. 

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In a world where uncertainty is growing and criminals threats are evolving ever faster, ZERID aims to give us all the power to trust again and make every interaction verifiable, secure, and truly yours.

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Looking forward to working with you and changing the status quo together!​

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-Daniel Thomas, Co-founder